Combination Enables Diagnosis and Prescription for Online Customer Satisfaction
Companies seeking to understand users' experiences on their web sites and identify specific ways to improve navigation, product information, functionality and other drivers of customer satisfaction can go to a single provider. ForeSee Results, the market leader in online customer satisfaction management, recently announced that it has acquired Red Spade, the leader in online usability consulting.
Larry Freed, CEO of ForeSee Results described that the combined solutions, "...will allow us to offer our clients both a diagnosis and a detailed prescription for what changes and enhancements will bring the greatest return on investment."
ForeSee's clients, which include Borders, Cabela’s, Danskin, Eastern Mountain Sports, Finish Line and the NHL, among many leading brands, stand to benefit first. Kevin Ertell, Vice President of E-Business at Borders, praised the transaction, saying, "I’ve worked with both ForeSee Results and Red Spade separately for years and couldn’t be happier that they’re joining forces.”
Updata Partners' newest investment's value prop--measuring customer satisfaction--is based on some old principals, but it's driving new value online every day.
