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        <Name>Nimaya Launches ActionBridge for Salesforce.com's AppExchange</Name>
        <Summary>Extends market-leading integrated customer management platform</Summary>
        <Description>&lt;p&gt;&lt;a title="Nimaya's ActionBridge" href="http://www.nimaya.com/about-nimaya/news/2006/20061009.asp" target="_blank"&gt;Nimaya&lt;/a&gt;, a leader in Integrated Customer Management (ICM) and salesforce.com [NYSE:CRM], the market and technology leader in on-demand business services, announced the availability of &lt;a title="Salesforce.com AppExchange" href="http://www.salesforce.com/appexchange/detail_overview.jsp?id=a0330000002NmObAAK" target="_blank"&gt;ActionBridge&lt;sup&gt;TM&lt;/sup&gt; for AppExchange&lt;/a&gt;.&amp;nbsp; &lt;/p&gt;&lt;p&gt;Nimaya's ActionBridge generates dynamic alerts&amp;nbsp;leveraging data both within and external to&amp;nbsp;Salesforce.com&amp;nbsp;to identify&amp;nbsp;new leads as well as opportunities and risks with&amp;nbsp;existing customers.&amp;nbsp; ActionBridge also delivers real-time access to account information residing in legacy systems and third-party information sources, such as&amp;nbsp; billing systems, order systems, service history and transactional records from across the enterprise, regardless of the source system&amp;rsquo;s platform or location. &lt;/p&gt;&lt;p&gt;&amp;quot;Salesforce.com customers want to continue using the familiar Salesforce interface; while at the same time have a growing demand for accessing data outside of Salesforce.&amp;nbsp; Nimaya makes this happen seamlessly for customers and adds an automatic alerting and task creation process to the workflow,&amp;quot; said Matt Holleran, vice president, AppExchange partners, salesforce.com. &lt;/p&gt;&lt;p&gt;Nimaya is an Updata Partners portfolio company.&lt;/p&gt;</Description>
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